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  • Dennis McNabb

Basco Appliances

Business Feature

A family-owned Portland-area tradition since 1878!

It all began 145 years ago when Patrick J. Cronin opened a harness and saddle manufacturing company on Front Street. Over the next 5 generations, the business continuously innovated and evolved into what it has become today: the most heralded and respected high-end luxury appliance retailer in the region! Dealing to designers, builders, developers, and more, the organization–now under the expert leadership of current owner and CEO, Marty Cronin–boasts an E-commerce business in addition to 3 amazing brick-and-mortar locations: one in the Pearl District, one (outlet store) in the NW Industrial Area, and one right here in Lake Oswego.

Continuing with the legacy of evolution, in July of 2022 Marty hired Chris McConn to take over as President of BASCO Appliances. I had the pleasure of speaking with Chris and found him to be highly-intelligent, thoughtful, and passionate about the business. In particular, when speaking about their Lake Oswego location (which is their newest, and also the Northwest’s largest showroom of its kind), he was exceptionally enthusiastic. When you experience the showroom, it’s easy to understand why: there’s simply nothing else in town that compares! With over 30 custom-designed “live” kitchens on display, you can not only touch, feel, and see the appliances in a real setting, but you can test them out! And they are constantly evolving this experience in order to better serve the customer.

Whether you are seeking appliances for cooking, refrigeration, dishwashing, laundry, or grilling outdoors, Basco carries all of the top-rated brands in the industry. They are the largest retailer of both Wolf and Sub-Zero brands in the state of Oregon, and boast one of the most innovative and expansive Miele showrooms across the entire country! Basco takes this responsibility very seriously, sending their sales staff through vigorous on- and off-site training on a weekly basis in order to ensure they are always current and spearheading this ever-evolving technology. They believe in investing in their employees, like they believe in investing in the communities they serve.

Following trends in design, color, and customization, Basco strives to always provide the largest selection of sought-after luxury brands in the most innovative and interactive environment possible. They have also committed to becoming the industry’s largest resource for induction appliances, the fastest growing segment in the industry. If you are seeking indoor or outdoor appliances, there is no place better to find the most stunning focal-point pieces available. Their brands will match any aesthetic and deliver peak performance and quality every time!

Check out their website: for more information, or come down to their beautiful showroom and innovation center located at 15383 SW Bangy Road in Lake Oswego.

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